UK Moroccanoil Passing Off Claim Fails Against Aldi Lookalike Product Miracle Oil

June 13, 2014

Moroccanoil Israel Limited (MIL) has lost its claim for passing off against supermarket chain Aldi Stores Limited (Aldi) in the Intellectual Property Enterprise Court. Both MIL and Aldi are retailers of argan hair oil under the names Moroccanoil and Miracle Oil respectively. Their products are both sold in turquoise packaging with vertical orange writing and in brown bottles of similar shape and size. Images of the products in question can be seen in the Annexes to the judgment.

Read "UK Moroccanoil Passing Off Claim Fails Against Aldi Lookalike Product Miracle Oil".