A CFO’s Perspective

March 01, 2012

If the economic uncertainty of the past few years has taught us anything, it is that human behavior is hard to change. Tasked with rapidly responding to a shocking drop in the demand for goods and services, CFOs were faced with decisions aimed at preserving short-term profits or stemming losses, while at the same time setting strategy to deal with real-time changes or challenges to our conventional business models.

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