Promotional Allowances in a New Retail Environment

October 17, 2014

On Sept. 24, 2014, the Federal Trade Commission revised its "Guides for Advertising Allowances and Other Merchandising Payments and Services" (“the Fred Meyer guides”). [1] The revisions reflect the growing importance of the Internet and online commerce, recognizing explicitly that online retailers can and often do compete with brick-and-mortar retailers. They also reflect the commission’s recognition of the dynamic nature of markets and that technological and other changes in methods of doing business frequently warrant reevaluations of traditional market definitions.

Read full version of "Promotional Allowances in a New Retail Environment" (PDF) here.