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Miriam Gonzalez Brings Inspiring Girls Campaign to EU Parliament, Launches “Let’s Get Animated” Campaign
March 8, 2017
Dechert News Release

Inspiring Girls International, a charity founded and chaired by Dechert partner Miriam Gonzalez, today launched a new campaign highlighting gender disparity and stereotyping in the animation industry.

“Let’s Get Animated” follows animator Sophie Marka as she discusses gender bias in childhood cartoons, noting that only 29% of all animated characters are women. The pro bono campaign was developed by leading creative agency MullenLowe London.

“There is an inner role model inside every single woman and young girls should look up to them to realize the possibilities they have in life,” explained Gonzalez. “That is why we have set up Inspiring Girls International — because we want to make it easy for girls all around the world to have access to female role models no matter where they live.”

“This campaign reveals how from a very early age, children receive a stereotyped vision of the world,” Gonzalez continued. “The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives.”

In addition to the campaign launch, Gonzalez presented the Inspiring Girls initiative in Brussels to the European Parliament and the European Commission in a speed mentoring event in which 45 school girls from across Europe met with 11 high profile women mentors, including European Ombudsman Emily O’Reilly and Joanna Maycock, Secretary General of the European Women’s Lobby. The President of the European Parliament, Antonio Tajani, also attended the event and talked about “the importance of empower women every day around the world, and not just on International Women’s Day.”

Dechert is a gold sponsor for Inspiring Girls International, a charity dedicated to raising the aspirations of young girls around the world by connecting girls and female role models. The organization aims to expose young girls (10-15 years old) to the full variety of jobs, roles and options in live, as well as inspire them to aim high. In its first three years in the UK, the initiative has recruited more than 25,000 female volunteers, reached out to 250,000+ school girls, and held 50+ high profile events across the country. Inspiring Girls has already launched in Spain and Serbia and Italy will follow on April 19. The campaign wil arrive to the U.S. in 2017, and will be joined by some other countries in Latin America and Africa.

Dechert provides office space for the organization’s headquarters in London as well as pro bono legal advice.

View “Let’s Get Animated” below or on YouTube here.

About Inspiring Girls International

Inspiring Girls International is a charity dedicated to raising the aspirations of young girls around the world by connecting girls with female role models. Their goal is to expose the girls to all the different options they might have in life and inspire them to aim high.

The initiative has already been launched in Spain, Serbia and Italy and it will be followed by the United States (Washington, D.C.); Colombia, Argentina and Brazil in Latin America; Doha in the Middle East; and Zambia and Uganda in Africa.

Volunteers are asked to give just one hour per year to go back to school and talk to girls about their careers and their lives.

About Dechert

Dechert is a global specialist law firm focused on sectors with the greatest complexities and highest regulatory demands. We deliver practical commercial insight and judgment to our clients' most important matters. Nothing stands in the way of giving clients the best of the firm's entrepreneurial energy and seamless collaboration in a way that is distinctively Dechert.