PARIS – Dechert LLP advised Lagardère Active, Groupe Les Echos Le Parisien, SFR Group and SoLocal Group on the launch of the joint-venture Gravity Alliance.
The Gravity Alliance’s purpose is to share and commercialize their data using an innovative platform, whose exclusive value proposition aims to become a reference on the market. This platform will allow all types of advertisers and agencies to benefit from diverse DATA segments to carry out their digital programmatic campaigns in all formats and on all devices, guaranteeing a premium secure and transparent media environment.
The Paris-based team on this matter was led by corporate partner François Hellot with assistance from associates Guillaume Briant, Judith Malka and Sophie Lafay.
Read the press release in French (PDF): "Lancement de « Gravity » l’alliance DATA & MEDIA."
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