Marketing of Financial Products to Retail Investors: Belgian Financial Services and Markets Authority Issues Guidance on New Rules

December 15, 2015

Recently amended rules governing marketing materials used in connection with the offering of financial products to Belgian retail customers come into force on 1 January 2016.

This new set of rules adds another layer to the Belgian legal framework for the protection of consumers of financial products and services. Their purpose is to provide a set of common and comprehensive rules and procedures to reinforce the protection of retail clients whenever financial products are marketed to them.

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