Mid Europa Completes Investment in Leading Baltics E-Commerce Platform

Dechert has advised Mid Europa Partners on the simultaneous acquisition of UAB Pigu (“Pigu”) and Hobby Hall Group OÜ (“HHG”). Following completion of the transaction, Mid Europa has become the majority shareholder in the combined group, which represents the leading e-commerce and online marketplace platform operating across Lithuania, Latvia, and Estonia, with a growing presence in Finland. 

With several million registered customers across four countries, over 3,000 merchants onboarded on Pigu’s proprietary marketplace platform over the last year, as well as a unique portfolio of online shopping destinations such as pigu.lt, kaup24.ee, hansapost.ee, 220.lv, xnet.lv, and hobbyhall.fi, the combined Group is expected to lead the development of the region’s rapidly growing digital economy by offering the best-in-class value proposition and online shopping experience for its customers and merchants alike.

The Dechert team advising Mid Europa Partners was led by partner Christopher Field and senior associate Ivo Čavrak and included associate Anthony Frost, senior associate Adam Kidane, partner Daniel Hawthorne and associate Nicolas Kokkinos.

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