EU General Court rules on likelihood of confusion between trade marks that use foreign script

September 08, 2015

The European General Court's decision in Loutfi Management Propriété Intellectuelle SARL v AMJ Meatproducts (Case C-147/14) concerned the use of non-Latin script in Community trade marks (“CTMs”). The General Court held that when assessing whether there was a likelihood of confusion between two marks, the pronunciation and meaning of any distinctive elements of the marks that use non-Latin script must be taken into account if the relevant public would appreciate those factors.

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