Jennifer Insley-Pruitt
Partner | New York
Jennifer Insley-Pruitt

Jennifer Insley-Pruitt focuses her practice on intellectual property counseling, enforcement, and litigation. She has extensive experience handling trademark, copyright, false advertising, right of publicity, and design patent disputes, including in federal court and before the Trademark Trial and Appeal Board. She frequently advises on trademark search, clearance, and prosecution and on the acquisition, sale, and licensing of intellectual property rights. She works with clients on the legal aspects of their advertising campaigns, ranging from pre-launch review to challenges in court and in the National Advertising Division. Ms. Insley-Pruitt has represented clients across a variety of industries, including financial services, fashion, entertainment, pharmaceuticals, technology, and consumer goods.

Ms. Insley-Pruitt is the author of multiple works on intellectual property law, including co-authoring a chapter on trademark litigation in Business and Commercial Litigation in Federal Courts, Fifth Edition (Thomson Reuters) and a chapter on ethics in trademark practice for INTA’s Trademark Administration. She has also frequently presented on intellectual property-related issues, and served as an adjunct professor at New York Law School, where she supervised a clinic on trademark prosecution. Ms. Insley-Pruitt currently serves as an editor on INTA's Trademark Reporter journal and is authoring a chapter on fashion law for the upcoming Sixth Edition of Thomson Reuters' Commercial Litigation in New York State Courts.

Since 2023, Ms. Insley-Pruitt has been recognized as a “World’s Leading Trademark Practitioner” in World Trademark Review’s WTR 1000. She has been identified in The Legal 500 for Intellectual Property: Trademarks, where client commentators described her as a “careful thinker, excellent strategy, and very hard working.” She was also recognized by The Best Lawyers in America 2025 for Intellectual Property. Ms. Insley-Pruitt has been consistently recognized by Super Lawyers New York in their intellectual property litigation category and has also been named an “IP Star” by Managing Intellectual Property.

  • Representing GlaxoSmithKline in trademark litigation in the Southern District of Florida involving the registered trade dress of the Ellipta device.
  • Representing KNS International in trademark infringement litigation in the District of Utah and parallel breach of contract claims in Utah state court.
  • Defending Getty Images, Fortune Media, and Mansueto (publisher of Fast Company and Inc.) against defamation claims based on publication of allegedly miscaptioned photos.
  • Represented CVS and Asembia in copyright and trademark infringement litigation, obtaining a dismissal with prejudice of copyright claims based on the “blank forms” rule.
  • Represented Alibaba in copyright infringement and DMCA litigation in the Southern District of New York. Obtained amicable settlement.
  • Represented Fortune Media in copyright infringement litigation in the Southern District of New York, with dispute settled favorably to the client.
  • Defended Hospice Care of Georgia, LLC in trademark litigation in the Northern District of Georgia involving use of the mark AGAPE for the name of a hospice. Prevailed in preliminary injunction proceeding.
  • Represented Arglass Yamamura in copyright infringement litigation in the Southern District of New York. Settled favorably.
  • Represented Blu-ray Disc Association in trademark infringement litigation against a former licensee. Obtained amicable settlement.
  • Represented The Cousteau Society in trademark infringement and right of publicity litigation involving the name, likeness, and other indicia of identity of founder Jacques Cousteau, with case settled favorably to the client.
  • Defended Sheetz convenience stores in litigation against the manufacturer of Splenda relating to claimed unregistered trade dress in a dispenser of artificial sweeteners.  Settled favorably.
  • Defended digital asset infrastructure company BitGo in trademark infringement litigation in the District of Washington. Obtained dismissal with prejudice of all claims against the client.
  • Defended Uptime Institute in trademark and false advertising case in the District of Nevada relating to enforcement of certification marks for data centers. Settled favorably.
  • Defended Foreside Fund Services in trademark infringement litigation in the District of New Jersey involving use of an alleged trademark in a stock ticker. Obtained amicable settlement.
  • Defended Flying Start Books in a trademark infringement litigation involving children's books publishers based in Australia and New Zealand. Settled favorably.
  • Represented LafargeHolcim in trademark infringement litigation in the District of Wyoming against mining industry startup. Settled favorably.
  • Represented Marriott International in trademark and false advertising counterclaims within antitrust litigation involving keyword advertising. Case ended during jury trial with take-nothing settlement in favor of Marriott and public apology by plaintiff.
  • Represented choreographer in copyright claim against production company, with dispute settled favorably to our client.
  • Represented luxury shoe company in trade dress and design patent litigations against competitors, with disputes settled favorably to our client.
  • Represented a multinational clothing retailer in a trademark opposition proceeding, obtaining a complete victory on the merits before the TTAB.
  • Represented a fragrance company in false advertising litigation alleging false claims of discounts from retail rate, with dispute settled favorably to our client.
  • Represented jewelry company in copyright and design patent litigation alleging infringement of protected jewelry designs, with dispute settled favorably to our client.
  • Represented pharmaceutical company in false advertising challenge relating to advertising for infant formulas.

Includes matters handled at Dechert or prior to joining the firm.

  • "Recommended Individual" in New York by World Trademark Review 1000 since 2023.
  • Super Lawyers New York in their intellectual property litigation category in 2025.
  • "Notable Practioner" in New York by IP STARS in 2025.
  • Listed in The Legal 500 US for Intellectual Property: Trademarks in 2019-2022.
  • "Rising Star” in New York by Managing Intellectual Property in 2022.
  • Searching for Breakfast: Dechert's 13th Annual Seminar on Trademark Clearance — Boston, MA (May 20, 2019) 
  • Intellectual Property Issues in Financial Services Seminar: What's Hot? — Boston, MA (September 27, 2018) 
  • Dechert's 11th Annual Seminar on Trademark Clearance — Seattle, WA (May 21, 2018) 
  • Fashion & Retail, in Commercial Litigation in New York State Courts (6th ed. forthcoming 2026)
  • Trademark, in Business and Commercial Litigation in Federal Courts (5th ed. 2021) (co-author)
  • TTAB: Trademark Licensee Cannot Establish Priority Based on Use by Licensor, The Licensing Journal (Feb. 2018)
  • Ethics in the Trademark Arena, INTA Trademark Administration (2016) (co-author)
  • TTAB Incorrectly Evaluated Alleged Genericness of Pretzel Crisps Mark, Mondaq (Sept. 2015)
  • Use Of Deceased Celebrity’s Image on T-Shirts Constitutes False Endorsement Under Lanham Act, Mondaq (June 2015)
Services
    • The University of Chicago, B.A., 2001, Phi Beta Kappa, Student Marshal, J. William Fulbright fellowship awarded for post-graduate study
    • University of Pennsylvania, M.A., 2005, Jacob K. Javits Fellowship; Andrew W. Mellon Fellowship in Humanistic Studies
    • New York University School of Law, J.D., 2008, Editor-in-Chief, Journal of International Law and Politics; Robert McKay Scholar; Dean’s Scholarship
    • New York
    • United States District Court for the Southern District of New York
    • United States District Court for the Eastern District of New York
    • United States District Court for the Western District of New York
    • United States Court of Appeals for the Second Circuit
    • English
    • Spanish
    • United States District Court for the Southern District of New York, Honorable Barbara S. Jones
    • United States Court of Appeals for the Second Circuit, Honorable Chester J. Straub

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